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PAUL BURKE – Radio Unchained

https://youtu.be/ILqzFFWF1C8

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Paul Burke

Paul Burke began his career in the post room of AMV three days after leaving school.  A few years later, he became a copywriter and has worked for most of London’s top agencies, including fifteen years at BMP DDB.  It was there that he began to specialise in radio, casting and producing his own commercials.  For this,  Paul has won more awards than anyone else in the world. Good job too, he says, because he’s utterly useless at everything else.

PAUL BURKE – Radio Unchained

Behind the Glass: Insights for Voice Acting Professionals

Welcome once again to our podcast, “Voice Acting Unplugged,” which explores all the different areas of the voiceover industry. In this engaging episode, we had the privilege of speaking with Paul Burke, a copywriter and advertising producer with an impressive 30 years of experience. Burke has crafted ads for top UK ad agencies and worked alongside notable actors like Hugh Bonneville, Olivia Coleman, and Benedict Cumberbatch. Here’s a look at some of the fascinating insights he shared about the industry.

The Journey to Voice Advertising

Paul Burke’s path into advertising wasn’t a straightforward road. Despite a lackluster academic career and few qualifications when he left school, Burke found his way into the industry through a unique encounter. He was inspired by a charismatic advertising professional who visited his school, leading him to approach advertising agencies directly. His story of finding his niche, initially working as a runner and gradually transitioning to a copywriter, highlights the unpredictability and possibility within the world of advertising.

The Unique Challenges of Radio

Burke has a particular affinity for radio advertising, despite admitting to having little visual sense. He cherishes the opportunities radio presents, such as working closely with talented individuals. “On radio, you haven’t got any of that visual support—nothing exists until you say it,” he noted. Burke’s dedication to producing radio ads meant the Guardian’s daily ad assignments perfectly suited his skills, allowing him to work under tight deadlines and win accolades for his efforts.

The Art of Casting

Casting voices for commercials is an essential part of Burke’s role, and he approaches it with a thoughtful strategy. He maintains a comprehensive file of voice performances, an innovative method that allows him to find the right voice efficiently. This, combined with relationships he’s built with actors and agents, helps him choose voices based on talent rather than merely following agency recommendations. Burke’s understanding of different accents and the nuances of voice character offer him a competitive edge in the casting process.

The Shift in Advertising Voices

Burke also shared his thoughts on the evolving nature of voiceovers, noting the industry’s increased demand for regional accents and diversity. While accents like Scottish have been stereotypically linked to certain qualities, Burke emphasizes authenticity and appropriateness over generalized assumptions, advocating for the right voice that fits the task at hand.

The Role of AI in Voiceovers

As AI technology progresses, Burke acknowledges its growing presence in voiceovers—even joking about mispronunciations that occur from AI integrations. He raises critical concerns about AI’s potential impact on the industry, voicing apprehensions over the possible decimation of a thriving creative market.

Sound Advice for Newcomers

When asked how young actors could break into radio advertising, Burke recommended pursuing a broader acting career to establish credibility before entering the voiceover segment. Highlighting the oversaturation of the market, he advises against aspiring voice actors contacting him directly but instead suggests they focus on building their presence through other acting avenues.

Closing Thoughts

In wrapping up, Burke expressed his love for working with voice actors and the media. Although he doesn’t socialize with actors, he values their collaboration deeply. His candid comments delivered with humor and insight reveal the complexity and creativity involved in this profession. If you’re keen on more stories and tips from industry experts like Paul Burke, be sure to follow our podcast, “Voice Acting Unplugged.” Stay tuned for more fascinating discussions and insights.

Join Margaret & Anthony next time on Voice Acting Unplugged.

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THOMAS MITCHELLS – Journey into Video Game Voice Direction

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THOMAS MITCHELLS

Originally from Tamworth, Staffordshire, Thomas Mitchells is a Voice/Performance Director & Actor now based in Hampshire. After spending many years jobbing as an actor in theatre, he left the boards to pursue the freeing world of Video Games with Acting Credits including Metaphor ReFantazio, Ad Infinitum, Tom Clancy’s The Division 2, Forza Horizon 5, Skull & Bones and more.

He then smoothly transitioned into the role of Director that has seen his contributions with actors’ performances in titles such as Dying Light: The Beast, Baldur’s Gate 3, The Hundred Line: Last Defence Academy, The Alters, Dying Light 2, Jagged Alliance 3 and much much more either in production or due to be released! Thomas takes pride in his holistic style of direction, believing that the self is a valuable tool in embodying characters – even those far removed from ourselves. Where one can feel comfortable to express themselves within the confines of a booth or volume without being held back and enjoying the process throughout by having a light-hearted director guide them through the scripts.

www.thomasmitchells.co.uk

Instagram: @hashtagmitchells

X: @IAmTomMitchells

THOMAS MITCHELLS – Journey into Video Game Voice Direction

Inside the World of Voice Acting and Video Game Directing: A Conversation with Thomas Mitchells

Introduction

Welcome to a fascinating exploration of the voice acting industry, particularly within the realm of video games, as shared by Thomas Mitchells, a seasoned voice director. This intriguing conversation, hosted by Anthony Rudd and Margaret Ashley on their podcast, “Voice Acting Unplugged,” offers invaluable insights into the nuances of directing and performing voiceovers in the gaming world.

A Voice Acting Journey

Thomas Mitchells began his journey in entertainment as a cabaret singer before transitioning to theater and voice acting. His professional transformation was a natural progression driven by a passion for acting and a keen interest in video games. He shares:

“My real grassroots beginnings actually started as a singer abroad. I was doing cabaret singing in hotels and bars. Eventually, I decided to pursue acting and being a character as opposed to just singing.”

His leap into video games started somewhat serendipitously, landing his first credit with “Guitar Hero Live,” which opened the door to the voiceover realm.

Directing with Empathy

Thomas emphasizes the importance of creating a supportive environment for actors, drawing from his experiences in the theater industry. He advocates for a positive and safe atmosphere, steering away from aggression or intimidation tactics:

“I’ve had some very negative experiences with directors in the past, and I brought that lesson into my style of directing with people. Creating a safe and positive environment is essential, especially when dealing with intense material.”

Mitchells also highlights the significance of clear and effective communication, especially in larger projects with multiple directors, like “Baldur’s Gate 3.”

The Dynamic World of Voice Directing

When it comes to the role of a voice director, Thomas explains that much of the responsibility involves management and decision-making, ensuring actors are comfortable and can deliver their best performance without strain:

“Oftentimes a director is sort of thrown into the mix towards the end of pre-production. I’ll get information and spend a day prepping before heading to the studio. The actual work is about finding that balance between directing and letting actors bring their best to the table.”

He further elaborates on the challenges of working remotely and the benefits it brings, especially to indie studios looking to save on costs.

Advice for Aspiring Voice Actors

For those looking to enter the world of video games, Thomas offers valuable advice:

“Consume media, understand pop culture, watch films and genres widely. It’s about understanding different styles, and it doesn’t mean spending money on classes. Plus, learn how to do a tax return; business acumen is crucial.”

Mitchells encourages young actors to immerse themselves in various media to prepare for any role, emphasizing the importance of understanding the technical aspects of game development.

Conclusion

Concluding their engrossing discussion, the hosts and Thomas express their gratitude and excitement for future projects. Thomas’s journey and his insights into the voice acting industry reveal a dynamic field ripe with opportunities and challenges, where passion and empathy are key.

We hope you enjoyed this deep dive into the world of voice acting and directing. Stay tuned for more inspiring stories and insights in upcoming episodes! Feel free to leave a review and connect with Thomas through the links provided in the podcast notes. See you next week!

Join Margaret & Anthony next time on Voice Acting Unplugged.

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PETER DICKSON – Loud and Slightly Outrageous

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Peter Dickson

Peter Dickson is the UK’s most prolific voiceover artist. He has enjoyed a stellar career spanning almost 40 years.

His unique and powerful vocal delivery is the choice of global TV entertainment mogul Simon Cowell. His voice has featured on “Britain’s Got Talent” and “The X Factor” in the UK. In a national poll, he was voted as one of the top three iconic UK voices of the decade.

His voice has featured on over 30 major computer game titles including Fable I and II, Tin Tin, Blades of Time, Everybody’s Golf and Kinect Sports seasons I and II.

He has voiced thousands of TV and Radio commercials, anchored awards ceremonies for some of the world’s biggest brands, launched countless products, appeared in many BAFTA award winning TV and radio productions and he’s worked with most of the biggest producers and stars of UK entertainment.

He was the voice of the London 2012 Olympic Games and his voice features in “I Can’t Sing” – Harry Hill and Steve Brown’s new musical, at the London Palladium which is executive produced by Simon Cowell.

He has his own iphone app: “Peter Dickson’s Pocket Announcer” and his own website www.myruddyvoice.com where fans can get up close and personal. He also runs www.gravyforthebrain.com, a rapidly growing educational e learning platform.

From vocal work on radio and TV commercials, commentary for big international stadium events, blue chip corporates, multimedia games, animation and prime-time TV shows – Peter Dickson a.k.a “Voiceover Man” is at the top of everyone’s list.

Peter is represented by:

Voiceover Agent UK

Hobsons International London. 0208 996 5368

ann@hobsonsinternational.com

Voiceover Agent USA

Abrams Artists New York 001 646 486 4600

Jonathan Saul

Jonathan.saul@abramsartny.com

PETER DICKSON – Loud and Slightly Outrageous

Behind the Voice: Insights from Peter Dickson, the UK’s Renowned Voiceover Artist

Voice acting is an art that combines expression, skill, and creativity in a unique and interesting way. On the latest episode of “Voice Acting Unplugged,” esteemed British voiceover artist Peter Dickson shares his journey and insights into the ever-evolving world of voice acting. From his early days at BBC Radio to becoming a familiar voice for notable projects, Peter’s story offers valuable lessons for aspiring voice actors.

The Evolution of a Voiceover Icon

Peter recalls how he naturally progressed into the voiceover realm, explaining, “I never had any other jobs apart from when I was a broadcaster. I started in Radio at BBC Radio Two in London as a radio announcer.” He highlights how his initial career path equipped him with vital skills, like microphone training and presentation techniques.

His foray into voiceover work was no accident. Peter admits, “I just took the view and nobody told me to do it. I had to move with it, so I just started to make the voice bigger and bigger and more stupid and ridiculous.” His talent led to opportunities with programs such as “The X Factor,” where his booming introduction became a hallmark of the show.

Adapting in an Ever-Changing Industry

Peter has witnessed the industry’s evolution firsthand, particularly in response to technological advances and shifting consumer preferences. He notes, “It used to be as a voiceover, you were running up and down to all the different studios in Soho. Now, most of the time, we’re sitting in glorious isolation in our studios.” While technology allows for remote work, it also introduces new challenges, such as competition from artificial intelligence. Despite this, Peter remains optimistic, insisting, “AI is not the major panic threat that we all thought it was.”

Advice for Aspiring Voice Actors

For those entering the industry, Peter stresses the importance of versatility and dedication. “You’ve got to understand that voiceover is not a get-rich-quick scheme,” he says. “To succeed, you’ve got to be single-minded, determined, thick-skinned, and be prepared to put in the hours.” Peter also emphasizes the business side of voice acting, encouraging newcomers to be proactive in finding work and maintaining a disciplined approach to marketing themselves.

Building a Global Network

Peter highlights the benefits of having an international client base, stating, “I do work from here supplying voiceover to clients in those [international] parts of the world on a weekly basis.” He advises voice actors to expand their reach and seek out clients worldwide, which provides a buffer against local fluctuations in industry demand.

Conferences and Community Engagement

Beyond his work behind the microphone, Peter is passionate about education and community-building through events like the One Voice Conference. “You will learn more in three days than you’ll learn in a year,” he assures, emphasizing the networking and learning opportunities these events offer.

Peter Dickson’s career serves as an inspiring blueprint for aspiring voice actors. His adaptability, vast experience, and passion for the industry underscore the importance of continual learning and evolution in the fast-paced world of voice acting. For those looking to make their mark, Peter suggests embracing the journey and leveraging available resources, like educational platforms and conferences, to refine their craft and connect with the broader voice acting community.

If you’re interested in more valuable insights from industry veterans like Peter, be sure to subscribe to “Voice Acting Unplugged” and stay tuned for more episodes!

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PETE NOTTAGE – The Accidental Announcer

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Pete Nottage

Pete Nottage is a voice over, presenter and writer – and one of the UK’s foremost experts in telling you that the news is next.

Over the last twenty years, he has become one of the most recognised voices in the country. He has written, voiced, recorded and broadcast thousands of hours of content across TV, radio and online for clients as varied as Peugeot, QVC, Manchester United and Noel Gallagher. He was one of the launch voices for the television channels More4 and 4Seven, introduced the television coverage of the London 2012 Paralympics and spent a decade as the station voice for BBC Radio 6Music.

His work as a Channel 4 announcer has consistently made headlines. He allowed his five-year-old to gatecrash an announcement, spent several months deliberately mispronouncing The Simpsons and most recently gained national plaudits for saying the phrase “…and Matt Hancock”.

His voiceover work stretches across multiple genres. From the comfort of his studio, he has voiced hundreds of commercials, explainer videos and promotional trailers, narrated enough brand case studies to satisfy anyone’s KPI and has learned how to pronounce more obscure medical words for eLearning modules than he cares to remember. He’s even been the voice of the Earth at the Science Museum. True story. He was opened by Prince Charles – and yes, we think that line sounds a bit rude too.

An experienced presenter, Pete has hosted multiple projects that have helped pay his mortgage. He drove across the world presenting content for Smart car, launched online promotional campaigns for Sony Ericsson and was part of the opening presenter lineup for StaffPad Radio.

He also creates online content. His Malcolm Tucker/Doctor Who mash-up video was featured on UK TV and in worldwide press, resulting in what all the experts agree was a ‘metric shit-tonne’ of views. His campaign against the low-balling of fees on the platform Fiverr was shared between members of the worldwide voiceover community – and his short-form web series The Curious Man’s Guide received very nice reviews although that was admittedly quite a while ago and we can’t find links to any of them any more so you’ll just have to trust us on that.

He has spoken about his work at the acclaimed One Voice Conference, has appeared on industry podcasts such as the Voiceover Social, Gravy For The Brain and The Media Podcast – and his work has helped win many BAFTA Craft and Sony Radio awards. Would it be a stretch to say that makes him an award-winner in his own right? Probably. Are we going to say it anyway? Of course we are.

https://petenottage.co.uk/

PETE NOTTAGE – The Accidental Announcer

The Inside Voice of Television: A Conversation with Pete Nottage

In the bustling world of voice acting and television announcement, few roles remain as misunderstood as that of the continuity announcer. To shed light on this fascinating profession, we dive into a conversation with Pete Nottage, who has been the voice behind various UK television channels for close to 20 years. This blog post captures highlights from an enlightening podcast discussion featuring Pete alongside hosts Anthony Rudd and Margaret Ashley.

Introduction to Continuity Announcing

“Hello, hello, hello,” Anthony greets, setting the stage for a deep dive into the world of voice acting. Margaret introduces the day’s special guest, Pete Nottage, describing him as “the inimitable” – a term playfully debated between the hosts and Pete himself.

Pete smiles through the banter, embracing the term “imitable.” Within moments, the conversation steers into the heart of the world of continuity announcing.

Behind the Microphone: What Does a Continuity Announcer Do?

In Pete’s own words, a continuity announcer is a “conduit joining the televisual ecosystem.” Expounding on his role, Pete describes the responsibility of introducing TV programs, providing essential content warnings, and smoothly guiding viewers through a channel’s broadcast schedule. His job involves writing scripts that sound as natural as a conversation with a buddy at the pub, making every effort to connect authentically with the audience.

The conversation touches on challenges like real-time broadcast reactions during pivotal events such as the pandemic. With characteristic wit and humility, Pete recounts his experience navigating such “wankery,” as he humorously puts it, emphasizing the importance of a steady and genuine presence.

The Road to the Booth: Career Beginnings and Training in Radio

To Anthony and Margaret’s curiosity about Pete’s career path, he shares vivid memories of starting as a radio presenter in Macclesfield, working at Silk FM. His tenacity, Pete recalls, saw him persevere through early job challenges—like managing the Pepsi chart with a single button press every three hours—and earning wages that once amounted to a sandwich and cigarettes.

Training, he notes, was once a formal affair extending over a month, for honing the critical skill of writing effective junctions (transition scripts). These days, practical training is less abundant, demanding quick adaptation, with Pete lamenting some of the lost old-school rigor in today’s onboarding processes.

Evolutions in Continuity and Broadcasting

The podcast rounds out its rich dialogue with discussions on the evolving landscape of television, including shifts to digital platforms and the burgeoning role of AI in media. Pete shares thoughtful insights on the industry’s future, pondering about the continuity landscape in five to ten years amidst the rise of streaming services.

When asked about advice for aspiring announcers, Pete offers practical guidance: “Record yourself, try and listen back, and see where your USP is.” Enthusiasts should identify their unique voice and approach the industry with a readiness to adapt to varied channel “tones and feels.”

Conclusion: A Glimpse Forward

When hard pressed about his future goals, Pete humorously contemplates early retirement fantasies involving leisurely mornings and cups of tea. However, the continuity announcer admits a challenging but exciting uncertainty lies ahead, particularly as the voice industry encounters transformative technological trends.

This discussion offers a rare glimpse into the intricate craft of continuity announcing, a profession deeply intertwined with the everyday experiences of television viewers, enriching them with personality and an authentic human touch.

Join Margaret & Anthony next time on Voice Acting Unplugged.

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ALLY LANG – Authenticity in a Virtual World

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Ally Lang

As Head of Maple Street Creative, Ally sits across a preferred voice-over talent pool of around 150 voices, working with brands across international and domestic markets, and in both long and short form content. Prior to 2018, he spent over a decade at Europe’s most listened-to radio station, producing audio across the BBC. He’s a multi-award-winning copywriter and producer and was invited to be a Cannes Lions Judge for the Audio and Radio category, in 2020 and 2021.

https://www.maplestreetcreative.co.uk/

ALLY LANG – Authenticity in a Virtual World

Voice Acting Unplugged: Inside the World of Voice Acting with Maple Street Creative

Welcome to another exciting installment of Voice Acting Unplugged, where we delve into the intricacies of the voice acting industry. In this episode, Margaret Ashley and Anthony Rudd sit down with Ally Lang from Maple Street Creative, tackling topics from AI to authenticity in voiceovers.

The Role of Creativity and Technology

Ally candidly discusses the pressing impact of AI on the industry: “Voiceovers would be wrong in thinking that it isn’t a threat. There are radio networks already using AI voices for campaigns under a certain level, often without client awareness.” Despite uncertainties, Ally assures that Maple Street Creative remains distinctly focused on human voices for quality, offering unpredictability and nuance that AI can’t replicate.

Maintaining Authenticity in an Ever-Changing Industry

A central theme throughout the discussion is authenticity in voiceovers. Ally emphasizes the importance of diverse and authentic voices: “We must ensure that we are as authentic as possible. Production houses should lead clients to ensure their voices represent their customer base genuinely.”

Additionally, Margaret probes the challenges of finding regional accents. Ally shares an interesting tidbit: “We’re a bit low on the ground with authentic Scouse voices and those from the southwest, often overshadowed by caricatures rather than genuine accents.”

Finding the Right Voice

When asked about marketing for specific demographics, Ally and Margaret explored how voiceovers appeal to varied age groups. Ally noted that majority of scripts are focused on audiences aged 35 to 55. While the demand for younger voices remains, there’s a lack of scripts for older voices, missing out on the rich experience they add to a narrative.

Looking Ahead: Future Trends in Voice Acting and Radio

As the conversation turns to the future of radio and voiceovers, Ally reflects on the cyclical nature of media trends. Despite changes and uncertainties brought by technological advancements, the conversation remains cautiously optimistic about the resurgence of creativity and independent media outlets.

In closing, Ally highlights the need for continuous adaptation: “We need to embrace the unpredictable aspects of voice work. It’s vital we offer more than what AI can replicate, such as niche accents and mixed emotions.”

As the conversation wraps up, the group reflects on the delightful blend of challenges and rewards in the voice acting industry. They leave us with an important reminder: while technology evolves, the core of voice acting—authenticity and creativity—remains at the heart of meaningful storytelling.

Thank you for joining us on this insightful journey through the world of voice acting with Maple Street Creative. Stay tuned for more episodes of Voice Acting Unplugged, where we continue to speak with industry experts about the art and craft of voice acting.

Join Margaret & Anthony next time on Voice Acting Unplugged.

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JOHN CASSARAS – Exploring Health Narratives

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JOHN CASSARAS

John Cassaras is Senior Director, Creative Production, WebMD/Medscape. He has been  a producer, director, writer, editor, and storyteller for 20 years, combining these roles to craft content that engages and informs.

John draws on versatility in both visual and narrative skills to drive storytelling projects from conception through final edit. With a strong portfolio of work, he is involved in all phases of production—idea generation, writing, directing, editing—and collaborates across teams to bring projects to life.

www.webmd.com

www.medscape.com

https://www.linkedin.com/in/johncassaras/

JOHN CASSARAS – Exploring Health Narratives

Exploring the Intersection of Creative Media and Medical Information with John Cassaras

In a world where misinformation threatens to overshadow facts, platforms like WebMD stand as bastions of truth, offering medically verified information in accessible formats. The latest episode of “Voice Acting Unplugged,” hosted by Anthony Rudd and Margaret Ashley, delves deep into the creative world of medical video production with John Cassaras, the Senior Director of Creative Production at WebMD.

John Cassaras’s journey into the world of media production began with a passion for music and radio. However, his path led him to CNN, where he learned the ropes of field production before settling into his role at WebMD and Medscape. With more than a decade at WebMD, John has been instrumental in transforming their video content into engaging, fact-based media experiences.

The WebMD Approach: Facts at the Forefront

In discussing WebMD’s approach to combating misinformation, John emphasized the company’s commitment to delivering trusted information. “We produce engaging video content with verified facts reviewed by doctors,” he shared, highlighting the significant effort WebMD invests in ensuring that the information they provide is both accurate and easy for the public to consume.

The Creative Process: Bringing Medical Topics to Life

John revealed a fascinating insight into how WebMD crafts its content, discussing their brainstorm sessions with doctors and the creative team. Whether it’s exploring the life cycle of a flu virus or delving into lifestyle tips for managing specific conditions like multiple sclerosis, each piece is carefully crafted to educate and inform.

“We go through an evolution in format,” John shared, explaining how WebMD strives to stay relevant and engaging by shifting away from old news styles to more interactive and socially engaging videos. The production timelines can vary from intricate animations completed in 40 business days to more straightforward informational videos turned around in 30 business days.

The Role of Voice Actors

In this episode, Anthony recalled his experience as a voice actor for WebMD, particularly describing the creative collaboration with John on the “Life of a Flu Virus” project. “It was an honor to do. A fantastic piece of animation,” Anthony commented, highlighting the collaborative nature of the project.

Integrating AI and Future Innovations

The conversation also touched on the use of AI voices in media production. While AI is used for specific social media clips, John explained his cautious approach, recognizing the unique authenticity human voices bring to content. “You can’t fight AI, but voiceover artists can help ensure authentic, human-made content prevails,” John stated.

Addressing the Future: The Silent Killers

Margaret Ashley raised poignant topics about diseases often misunderstood or unknown, such as septicemia and meningitis. John acknowledged the importance of covering such topics, emphasizing that while they try to address common queries, the content is driven largely by what will best inform and assist people medically.

A Mission Beyond Media

John’s time at WebMD is driven by more than just creating videos; it’s about impacting lives with accurate information. The podcast episode closes with a powerful reminder from John about the need to protect truth in media, reassuring the audience that WebMD continues its commitment to cutting through misinformation.

If you’re keen to learn more about the work being done at WebMD, or explore any medical concerns further, John encourages visiting their extensive library of free, medically verified videos that remain accessible to all.

As Margaret and Anthony wrapped up this enlightening discussion, the invitation is open for listeners to subscribe, share the knowledge, and stay informed through resources like WebMD. Whether you’re in the medical field, a patient, or just curious, enlightenment and safety lie in understanding, knowing the facts, and listening to the authentic narratives shared by professionals like John Cassaras.

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EMILY DEAN – How to OutFox Ai

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Emily Dean

“Fingers in lots of pies, her favourite being cherry” Having co-founded the first ever agency to represent actors for Motion & Performance capture & later merging the roster with her already established agency, Voicefox, Emily is always looking for innovative & exciting ways to help actors achieve their dreams within the industry. Emily is super proud of all the talent she represents through Voicefox & enjoys helping them to get noticed within all areas of the industry. Emily & her FOXY actors have become particularly known within the gaming & animation sector for both Voiceover & MOCAP. Emily has helped enable her talented roster to work in many high-profile projects including Baldur’s Gate 3, Gladiator II, Metaphor, Black Myth Wukong, Lego Fortnite, Sea of Thieves: The Legend of Monkey Island, Dead Island 2. The future’s bright, the future’s FOXY!

www.voicefox.co.uk

@voicefox_voiceover_agency

https://www.facebook.com/voicefoxagency

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EMILY DEAN – How to OutFox Ai

Unravelling the World of Voice Gaming: A Conversation with Emily Dean

Welcome to the captivating realm of voice acting, a domain that is rapidly evolving with the integration of technology like motion capture and AI. In this post, we delve into the insightful discussion from the recent episode of “Voice Acting Unplugged,” featuring industry expert Emily Dean. As a voiceover agent and founder of Voice Fox, Emily shares her journey, the nuances of voice acting, and her perspective on the industry’s future.

The Path to Voiceover Success

Emily Dean’s path to becoming a voiceover agent wasn’t linear. She began her career in the music industry, working in recording studios and gaining invaluable technical skills. Over time, Emily ventured into music licensing, managing bands, and ultimately, voiceover representation through her company, Voice Fox. Her story highlights the importance of passion and the ability to adapt in a constantly changing industry.

Navigating the World of Motion Capture

Emily elaborated on the growing trend of performance capture in gaming. Unlike traditional voice acting, performance capture involves capturing the entire performance—facial expressions, body movements, and voice. She explained how gaming studios are increasingly using this technique to bring more authenticity to characters. Emily’s insights reveal a shift towards a more comprehensive form of acting, blending traditional and digital realms.

Building a Voice Acting Portfolio

For aspiring voice actors, Emily emphasizes the importance of creating a strong portfolio. While having an agent can be beneficial, the ability to secure work independently is a crucial part of building a career. She advises actors to hone their skills, engage in continual learning, and take workshops specific to their interests, whether it’s animation, gaming, or commercials.

The Changing Landscape of Voice Acting

Emily discussed the impact of AI on the industry, noting that while AI may influence certain areas, it won’t replace the need for human emotion and nuance, especially in gaming and animation. She highlighted that genuine performances, which actors bring to life, remain in demand, providing a buffer against the AI takeover in creative roles.

Advice for Voice Actors

Anthony Rudd and Margaret Ashley, the podcast hosts, explored how auditions often sound similar and asked Emily for tips on standing out. Emily encouraged actors to focus on elements not explicitly in the script—such as breath, pace, and emotional texture—to bring a unique twist to their performances. Her advice underscores the significance of creativity and risk-taking in hooking casting directors’ interest.

Finding Your Niche and Passion

Emily also emphasized that identifying and pursuing one’s passion is critical. She recounted stories of actors with lifelong interests in martial arts or dance, translating those skills into voice acting. By pursuing workshops and constantly honing their craft, actors can align their passions with career opportunities.

Emily Dean’s unique journey and perceptive understanding of the industry provide invaluable insights for anyone interested in voice acting. Her perspective illustrates that success in voice acting is not just about having a great voice but involves a combination of passion, skill, and the ability to adapt to new technologies and trends. By continuously learning and remaining true to one’s passions, aspiring voice actors can carve out meaningful careers in this dynamic field.

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EVERETT OLIVER – How To Get Into Cartoons

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Everett Oliver

Everett’s personal journey has taken him from the Big Apple (as a kid) to Georgia where he graduated from Clark Atlanta University, and then to Los Angeles. He has been working in the Voiceover industry for over three decades as an International Voice Acting Director and has worked with talent in Africa. Australia, Canada, Europe and Japan.

Everett has worked on hit animated primetime shows including: The Simpsons, King of the Hill, Men in Black, Jackie Chan Adventures, Hellboy, and X-Men Evolution, (just to name a few), and has worked with animation industry titans, such as Disney, Columbia Tri-Star, and Film Roman/Starz. One of the most valuable experiences that Everett brings to the table is his time as a Booth-Director for an LA based talent agency.

Also nominated for Best Performance Animation Demo Reel for the One Voice Awards 2025 – produced by Everett Oliver.

www.voiceactingdirector.com

eo@voiceactingdirector.com 

https://www.linkedin.com/in/everett-oliver-2279765/

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EVERETT OLIVER – How To Get Into Cartoons

Exploring the Animation Scene with Everett Oliver

Welcome to the latest post from Voice Acting Unplugged, where we delve into the enigmatic world of voice acting and animation. In this episode, hosts Margaret Ashley and Anthony Rudd sit down with the illustrious Everett Oliver—a renowned international voiceover director, casting director, coach, mentor, and the self-proclaimed “Mr. Voiceover Motivator.” This post will highlight key insights from their engaging conversation on the evolution of animation and the intricacies of the industry.

Everett Oliver’s Journey into Animation

Starting in 1994, Everett Oliver’s career trajectory has been nothing short of remarkable. His ambition led him to the heart of the entertainment industry in Los Angeles at the young age of nine. Initially cutting his teeth on revered shows like The Simpsons and King of the Hill, he learned the ropes of animation production from the ground up.

“I absorbed all the information about animation as fast as I could,” Everett recounts. His mentorship under Charlie Adler, a top-tier casting and production icon in LA, further propelled him toward success.

Evolving Dynamics in Animation

Over the past 30 years, Everett has witnessed significant changes in animation. From the traditional reliance on union actors to the emergence of non-union opportunities, the landscape has expanded. He observes, “Animation now opens a slight opportunity for non-union actors, although, predominantly, jobs remain union.”

The creative process has likewise evolved, shifting from the conventional 2D artistry of hand-drawn frames to the streamlined capacities of digital media. Everett reminisces about the laborious work of xerox copying for The Simpsons, saying, “everything was all done on paper before it moved to Korea for drawing and filming.”

Advice to Aspiring Voice Actors

For those new to the industry seeking guidance, Everett’s advice is clear: “Take a class, take an improv class, and find a coach who fits your personality.” He stresses the importance of understanding the market, being versatile, and staying informed about industry trends.

His candid insights highlight the necessity of personal initiative: “It’s your career, and if you’re not taking the initiative, I don’t know what to tell you.”

The Role of Coaching and Training

Beyond his work in casting and production, Everett finds purpose in coaching voice actors. A realist at heart, he’s committed to bringing out authentic performances through understanding his students’ backgrounds. “I feel my purpose is to show how to get into animation if you’re going to take it seriously,” he asserts. Tailoring his approach for each actor, he paints vivid pictures to help them find their character’s essence spontaneously.

The conversation between Everett Oliver, Margaret Ashley, and Anthony Rudd paints a vivid tapestry of the animation world and offers those seeking to enter the industry invaluable insights. As Everett continues to shape the future of voice acting through his expert guidance, his enthusiasm and commitment remain an enduring source of inspiration.

Join Margaret & Anthony next time on Voice Acting Unplugged.

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CHRIS TESTER – How to Stand Out

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Chris Tester

Chris is an award-winning actor and voiceover artist with a home studio based in London, UK. After three years of classical training at the Royal Central School of Speech and Drama, he accidentally became an influencer in my 40s, with over 750,000 social media followers.

Chris has been nominated for 30 awards, winning Best Male at the 2024 VOX Awards and Best Promo at One Voice 2025. He has worked on major campaigns with BMW, Google and Net-A-Porter, various games from Dark Souls to Warhammer 40k and recorded audiobooks with Penguin Random House and Harper Collins.

chris@naturallyrp.co.uk

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CHRIS TESTER – How to Stand Out

Navigating the Voice Acting Industry with Chris Tester

Welcome to a detailed exploration of the voice acting world with our special guest, Chris Tester. Known for his extensive experience and unique approach to social media and voice acting, Chris shares his journey, insights, challenges, and strategies that have helped him thrive in this dynamic industry. Whether you’re a seasoned voice artist or a budding performer, there’s plenty to learn about marketing, branding, and the evolving role of technology in entertainment.

Voice Acting in the Age of AI

Chris Tester, an accomplished voice actor, opens up about the rapid advancements in AI technology and its implications for the industry. “I can’t wait to be replaced by AI,” he says humorously, acknowledging the looming threat AI poses. Despite the challenges, Chris urges fellow artists to stay versatile and adapt, emphasizing that it’s essential to explore how one can monetize AI versions of their voice, even as the ethical and financial frameworks around this technology evolve.

The Power of Social Media

Margaret Ashley and Anthony Rudd engage Chris in a discussion about the unexpected success he’s found through platforms like TikTok. The narrative unfolds with how a six-minute monologue by Chris from the perspective of Zeus on the internet garnered 300,000 views. “It was a fantastic piece of writing,” Chris shares, highlighting the blend of creativity and persistence required to stand out in today’s digital landscape. He advises that it’s crucial to infuse personality into social media content to resonate with audiences and to remain memorable.

Branding and Marketing Insights

Chris delves into the importance of personal branding, sharing how his playful take on traditional British imagery has evolved into something more contemporary and memorable. “I thought there was a gap in the market,” he notes, describing how his blue suit with an orange stripe represents his brand’s creativity and playfulness. He underscores the balancing act between maintaining authenticity and staying commercially appealing.

Marketing is another crucial area Chris touches on, emphasizing the importance of being consistent across various platforms. Whether through direct marketing or pay-to-play sites, Chris advocates for leveraging all available channels to ensure your voice reaches the right ears effectively.

The Ethical Landscape of Pay-to-Play

Anthony Rudd brings up the topic of pay-to-play platforms, where Chris offers a nuanced perspective. He explains how these platforms, which require a subscription fee to access audition opportunities, are crucial for some voice actors but also come with ethical considerations regarding tiers of accessibility. Chris advises experimenting with different platforms to find what suits one’s location and experience level best.

Building a Sustainable Career

Chris shares his journey from freelancing to building a robust clientele through direct marketing and social media. He stresses the importance of diversifying one’s approach, whether via traditional methods or exploring newer avenues like LinkedIn and newsletters, to maintain financial stability and professional growth. The key, he says, is to “de-risk your business” by ensuring that time spent on various activities serves multiple purposes.

In a rapidly evolving industry, Chris Tester’s insights offer a roadmap for navigating the complexities of voice acting today. His blend of humor, authenticity, and strategic thinking shines through as he underscores the importance of adaptability and persistence. Whether approaching social media with creative ingenuity, embracing new technologies cautiously, or refining personal branding, his advice is invaluable for those looking to thrive in the arts.

We thank Chris for sharing his journey and look forward to more enriching conversations in future episodes of Voice Acting Unplugged. Be sure to follow his work and learn more at naturallyrp.co.uk.

Join Margaret & Anthony next time on Voice Acting Unplugged.

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ADAM VENTON – The Art of Audio Branding

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Adam Venton

Adam Venton is an award-winning imaging producer with over 15 years of experience crafting distinctive station sound for radio brands in the UK and internationally. Starting at GWR/Heart Bristol under Ben Marks, he went on to shape the sound of Worthy FM at Glastonbury Festival and served as Group Imaging Producer at UKRD, where his work contributed to KLFM’s Station of the Year GOLD wins in 2012 and 2013. He was named to the Radio Academy 30 Under 30 list in 2013.

Adam has freelanced for Benztown, helped launch IMGR at Wise Buddah, and founded Little Monster Media, initially as a side project and now a full-time audio branding studio. His recent work includes contributions to BBC Radio 1Xtra’s ARIA-winning station sound and multiple Audio Production Award honours, including three SILVER wins for Best Station Sound (2022–2024).

littlemonstermedia.co.uk

ADAM VENTON – The Art of Audio Branding

Inside the World of Audio Imaging with Adam Venton

Hello and welcome back to Voice Acting Unplugged! In this edition, Anthony Rudd and Margaret Ashley sit down with Adam Venton, a renowned audio imaging producer, sound designer, and composer from the UK.

Meet Adam Venton

Adam Venton is a creative powerhouse in the world of audio imaging. From founding his own audio production company, Little Monster Media, to collaborating with major clients like the BBC and Hits Radio, Adam’s career has been a diverse journey in audio production and sound design.

Adam’s Journey into Audio

Adam’s foray into the audio industry can be described as a “happy accident.” Despite not having a traditional educational path in music production, Adam’s passion for music and fortuitous work experiences led him to a successful career in audio imaging. After a chance meeting with Ben Marks of Reel World fame, Adam’s path was set toward radio imaging. His journey is a testament to following one’s passion and seizing opportunities as they arise.

Understanding Radio Imaging

So, what exactly is radio imaging? Essentially, it’s the creation of the audio identity for stations and podcasts. It’s an art form that combines elements like tone, voiceover, music, and sound effects to sculpt the unique sound of a brand. Adam shares his insights on how the field has evolved, especially with the rise of podcasts and social media content.

AI and the Future of Audio Imaging

The conversation also delved into the role of AI in the industry. While AI can be a powerful tool for certain tasks, such as analyzing music, Adam believes the human touch remains irreplaceable. Real voices bring authenticity and creativity that machines can’t replicate, emphasizing the importance of using AI to enhance, not replace, human creativity.

Advice for Aspiring Audio Producers

For those aspiring to enter the field of imaging, Adam has encouraging words. He recommends exploring community stations, networking with professionals, and leveraging resources like masterclasses to hone skills. Human connection is invaluable, and reaching out to experienced producers can open doors to opportunities.

The Role of Voiceovers in Audio Production

Adam also discusses the integral role voiceovers play in audio production. While most clients bring their own voices for projects, he emphasizes the importance of standing out and making genuine connections within the industry.

Looking Ahead

The future of audio imaging will depend heavily on regulation and technology. While there are challenges, Adam remains optimistic about the creative potential and positive enhancements that emerging technologies can bring to the industry.

A Personal Touch

Adam shares his vision for Little Monster Media, balancing professional growth with personal fulfillment. With young children at home, Adam values time spent with his family and aims to maintain a healthy work-life balance while continuing to deliver high-quality audio productions.

It’s been a fascinating journey exploring the intricacies of audio imaging with Adam Venton. If you’re passionate about audio production, there’s a wealth of opportunity out there—just be sure to pursue it with dedication and enthusiasm.

For more on Adam’s work or to connect with Little Monster Media, visit littlemonstermedia.co.uk

Thank you for joining us on Voice Acting Unplugged. Stay tuned for more insights into the world of audio production, and feel free to leave your thoughts in the comments below!

Join Margaret & Anthony next time on Voice Acting Unplugged.

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