Exploring the Intersection of Creative Media and Medical Information with John Cassaras

In a world where misinformation threatens to overshadow facts, platforms like WebMD stand as bastions of truth, offering medically verified information in accessible formats. The latest episode of “Voice Acting Unplugged,” hosted by Anthony Rudd and Margaret Ashley, delves deep into the creative world of medical video production with John Cassaras, the Senior Director of Creative Production at WebMD.

John Cassaras’s journey into the world of media production began with a passion for music and radio. However, his path led him to CNN, where he learned the ropes of field production before settling into his role at WebMD and Medscape. With more than a decade at WebMD, John has been instrumental in transforming their video content into engaging, fact-based media experiences.

The WebMD Approach: Facts at the Forefront

In discussing WebMD’s approach to combating misinformation, John emphasized the company’s commitment to delivering trusted information. “We produce engaging video content with verified facts reviewed by doctors,” he shared, highlighting the significant effort WebMD invests in ensuring that the information they provide is both accurate and easy for the public to consume.

The Creative Process: Bringing Medical Topics to Life

John revealed a fascinating insight into how WebMD crafts its content, discussing their brainstorm sessions with doctors and the creative team. Whether it’s exploring the life cycle of a flu virus or delving into lifestyle tips for managing specific conditions like multiple sclerosis, each piece is carefully crafted to educate and inform.

“We go through an evolution in format,” John shared, explaining how WebMD strives to stay relevant and engaging by shifting away from old news styles to more interactive and socially engaging videos. The production timelines can vary from intricate animations completed in 40 business days to more straightforward informational videos turned around in 30 business days.

The Role of Voice Actors

In this episode, Anthony recalled his experience as a voice actor for WebMD, particularly describing the creative collaboration with John on the “Life of a Flu Virus” project. “It was an honor to do. A fantastic piece of animation,” Anthony commented, highlighting the collaborative nature of the project.

Integrating AI and Future Innovations

The conversation also touched on the use of AI voices in media production. While AI is used for specific social media clips, John explained his cautious approach, recognizing the unique authenticity human voices bring to content. “You can’t fight AI, but voiceover artists can help ensure authentic, human-made content prevails,” John stated.

Addressing the Future: The Silent Killers

Margaret Ashley raised poignant topics about diseases often misunderstood or unknown, such as septicemia and meningitis. John acknowledged the importance of covering such topics, emphasizing that while they try to address common queries, the content is driven largely by what will best inform and assist people medically.

A Mission Beyond Media

John’s time at WebMD is driven by more than just creating videos; it’s about impacting lives with accurate information. The podcast episode closes with a powerful reminder from John about the need to protect truth in media, reassuring the audience that WebMD continues its commitment to cutting through misinformation.

If you’re keen to learn more about the work being done at WebMD, or explore any medical concerns further, John encourages visiting their extensive library of free, medically verified videos that remain accessible to all.

As Margaret and Anthony wrapped up this enlightening discussion, the invitation is open for listeners to subscribe, share the knowledge, and stay informed through resources like WebMD. Whether you’re in the medical field, a patient, or just curious, enlightenment and safety lie in understanding, knowing the facts, and listening to the authentic narratives shared by professionals like John Cassaras.

Join Margaret & Anthony next time on Voice Acting Unplugged.